Every clinic owner faces the same question: "Where should I focus my reputation-building efforts?"
Google? Practo? Justdial? All three?
The answer isn't simple. Each platform has different strengths, different audiences, and different impacts on your clinic's growth.
Here's how to think about it.
The Platform Landscape
Google Business Profile
What it is: The default search engine for everything. When patients search "doctor near me," Google shows the top-rated clinics first.
Why it matters:
- 90% of patients start their search on Google
- Google reviews directly impact your local SEO ranking
- A complete profile with photos, timings, and reviews builds instant trust
Best for: Every clinic. This is non-negotiable.
Practo
What it is: India's largest healthcare discovery platform. Patients use it to find doctors, book appointments, and read reviews.
Why it matters:
- High intent: Patients on Practo are actively looking for a doctor
- Appointment booking is built-in
- Reviews are verified (only patients who booked can review)
Best for: Clinics in metro cities and Tier 1 towns. If your patients are tech-savvy, they're on Practo.
Justdial
What it is: India's oldest local search platform. Strong in Tier 2 and Tier 3 cities.
Why it matters:
- Massive user base in smaller cities
- Patients often call directly from Justdial listings
- Reviews are less prominent, but listings still drive calls
Best for: Clinics in Tier 2 and Tier 3 cities. If your patients aren't on Practo, they're on Justdial.
The Smart Routing Strategy
You can't be everywhere at once. But you can be smart about where you ask for reviews.
The Clivise approach: Smart platform routing.
When a patient is ready to leave a review, the system checks which platform needs reviews most. If your Google profile has 200 reviews but your Practo profile has only 10, the patient is routed to Practo.
This ensures balanced reputation-building across all platforms — without manual effort.
Platform Comparison
| Platform | Audience | Review Impact | Best For |
|---|---|---|---|
| Everyone | High (SEO + trust) | All clinics | |
| Practo | Metro, Tier 1 | Medium (discovery) | Tech-savvy patient bases |
| Justdial | Tier 2, Tier 3 | Medium (calls) | Smaller cities |
The Unified Dashboard Advantage
Managing reviews across three platforms is exhausting. You're logging into Google, then Practo, then Justdial — trying to remember which reviews you've responded to.
The Clivise solution: Unified review dashboard.
All your reviews — Google, Practo, Justdial — in one feed. Unanswered reviews flagged in red. One place to respond. One place to track.
This is Phase 1 functionality. And it's a game-changer for busy clinic owners.
The Bottom Line
Google is the foundation. Practo is the accelerator. Justdial is the long tail.
You don't need to be perfect on all three. You need to be present on all three — and smart about where you ask for reviews.
Let the system handle the routing. You focus on the patients.
Your Call to Action: Stop juggling platforms. See all your reviews in one dashboard.